Connecting Activity to Revenue
Conversion and revenue tracking shows which WhatsApp conversations and campaigns actually drive sales. Instead of guessing, you can see directly which messages, automations, and agents bring in the most value, and where to invest your effort.
Track Your Customers' Journey
Conversions
Mark the outcomes that matter, such as an order placed, a demo booked, or a sale closed, so each qualifies as a conversion.
Ecommerce events
Connect your store so purchases that start from a WhatsApp chat are counted automatically alongside your other sales channels.
Revenue
See the revenue tied to each conversation, campaign, and agent to understand exactly where your return is coming from.
Reading the Numbers
Use the revenue view to answer two key questions: which campaigns made money, and which conversations led to a sale.
- Campaign revenue shows the direct return of each broadcast
- Agent revenue highlights which team members close the most value
- Automation revenue shows the impact of your chatbots on sales
Tip
For a clear return on investment, compare each campaign's revenue against its send cost. Putting a number on results makes it easy to decide which campaigns to repeat and which to rework.