Campaign Metrics at a Glance
After every campaign, the Analytics section shows how your message performed. These metrics tell you how many people your campaign reached, how engaged they were, and where you can improve your next send.
Key Metrics
Delivered
The number of messages WhatsApp accepted and delivered to recipients. This is your base reach metric.
Open rate
The share of delivered messages that were actually opened and read. High open rates mean your audience finds your messages relevant.
Click rate
The share of opened messages where a recipient clicked a link or button. This reflects how compelling your call to action is.
Reply rate
The share of recipients who replied to your message, signaling real engagement and interest in what you offered.
Reading the Dashboard
Open any campaign to view its full metric breakdown, then compare across campaigns to spot trends:
- High opens but low clicks, so your headline needs a stronger call to action
- Low opens, so it is time to revisit your audience list or send timing
- Compare metrics against delivery reports to separate reach issues from message issues
Tip
Use A/B testing to improve your key metrics. Change one element at a time and let the campaign data guide which version you use at scale.